THIRD ROCK COMMUNICATIONS
PR - Communications - Writing
I'm Amanda Barry - a freelance communications professional, providing PR, writing, marketing and communications services, specialising in environment-related issues.
For over 25 years I've been delivering successful consumer, business to business and public sector campaigns. After a stint as Head of Press & PR for WRAP, leading the PR for Recycle Now and Love Food Hate Waste, I realised I wanted to focus on using my skills for the benefit of the environment. Since then, I've worked for clients such as the Marine Conservation Society, Global Action Plan, the Climate Group, Biogen, Zero Waste Scotland, British Glass and Plastecowood.
Thanks to technology, distance is no object so my clients are based all over the UK from the Home Counties to the Scottish Highlands.
Previously I ran an award-winning PR agency in Bath (winner of PR Week's Best Small Consultancy) and am author of PR Power, a guide to PR best practice, published by Virgin Books with a foreword by Sir Richard Branson.
In 2018 I gained a BSc in Environmental Studies with the Open University and also qualified as a professional business and personal development coach with the world-renowned Coaches Training Institute, USA.
I love putting my skills to work for businesses and organisations who are dedicated to a more sustainable future. If that's you, please get in touch - I'd love to be of service!
PUBLIC RELATIONS CAMPAIGNS
Great PR Campaigns need simple messaging, a defined target audience, a powerful, engaging creative, a strong story and clear goals. I work with clients to ensure all these elements are in place so that targets can be met and great results delivered.
An example of this is the recent campaign I created for British Glass and Marks & Spencer. The #RecycleHero campaign aimed to drive up glass recycling rates in Leeds and resulted in a clear increase in glass tonnages collected in the area. The campaign is now being used as a template for other local authority-driven glass recycling campaigns.
Writing is one of the most enjoyable parts of my job. From case studies, features, press releases and social media content to reports and websites, I produce clear, concise copy that will tell your story simply and powerfully.
Recent interesting projects include a series of Circular Economy case studies for Zero Waste Scotland, a conference report for the Ethical Tea Partnership and short features for British Glass on UK dairies who since David Attenborough's Blue Planet II series, have been experiencing a dramatic demand for milk in glass bottles.
Taking control of the how, what, when, where and why of your communications is vital in our 24/7 digital age. Creating a clear communications strategy is a great way to ensure it becomes a priority and not left to chance.
I work with clients to design communication strategies that are easy to implement, are focused on results and support their overall business goals.
Communications workshops can be an important tool when creating the strategy to ensure viewpoints are captured, priorities agreed and issues addressed.
Clients such as Clarks Shoes, Global Action Plan and the Marine Conservation Society have all benefited from this approach.
Below are a few examples of my work. To find out how I can help put the power of communications to work for your business, please get in touch through the Contact form below.
Marine Conservation Society -
The Brief: The MCS was campaigning for 127 designated Marine Conservation Zones around the UK coastline. MCS and its partners in the campaign, the RSPB, Wildlife Trusts, Countryside Link and WWF wanted to take stock of progress - and have recommendations for the next phase of the campaign.
My Approach: Participants were interviewed in advance to gain understanding of different perspectives. Frank sharing of views and experiences were facilitated on the day and creative exercises and tools used to discover potential ways forward.
Results: MCS reported that greater collaboration between all partners arose as a direct result of the workshop with improved communication and understanding which helped the campaign progress with its objectives.
Friends of Glass -
#RecycleHero PR Campaign
The Brief: Marks & Spencer and British Glass wanted to create a campaign that would boost glass recycling by consumers. It was to serve as a pilot for future activity and be promoted through the pan-European Friends of Glass campaign.
My Approach: A suitable local authority partner was researched and innovative and forward-thinking Leeds City Council were invited to join the partnership. The #RecycleHero campaign idea was proposed and accepted by the partners. It combined digital and traditional channels to capture the target age groups. Launched at a busy Leeds M&S store, supported by direct mail leaflets, in-store promotion, giveaways and a social media competition.
Results: Over a quarter of a million tonnes of glass was recycled during the period of the campaign. It was the largest amount recorded in the area for four years. PR coverage and good social media engagement achieved.
Zero Waste Scotland -
Circular Economy Case Studies
The Brief: Zero Waste Scotland provides grants and consultancy to businesses that are making the transition to a circular economy model. A series of case studies were required on a few of the most interesting examples such as a company making beer from left-over bread on the Isle of Bute and a new scheme that is set to give a new lease of life to the thousands of golf clubs that end up gathering dust in people’s garages.
My Approach: The structure, length and key questions were agreed with the client, then all interviews set up and conducted by telephone. A brief for each of the accompanying images was provided to the client's photographer, Iain McLean.
Results: The case studies are being used by Zero Waste Scotland to promote its services through the media to those with circular economy-related business ideas.
WHAT THEY SAY...
"Amanda is great to work with. Skilled in PR and communications, especially from an environmental perspective, she also brings terrific people skills to the table; friendly, enthusiastic, reliable and a real determination to get results!"
Zero Waste Scotland
"Amanda's creative, personable approach coupled with a great knowledge of the environment sector helped bring Global Action Plan's marketing together more cohesively and focused our work in areas where we could get the best results".
Global Action Plan
"MCS and our partners WWF, RSPB, Wildlife Trusts, were thoroughly impressed with the structure, delivery and outcomes from Amanda's comms workshop and I'd absolutely recommend her as a facilitator and consultant for PR campaigns".